Sunshine Conversations (Outbound Messaging)
A renaming of Smooch when it was acquired by Zendesk® in May 2019, Sunshine Conversations is a platform enabling businesses to launch and hold conversations with customers primarily through messaging apps like WhatsApp, Facebook Messenger, Instagram Direct Messenger, WeChat, LINE, Twitter Direct Messenger, Telegram, KakaoTalk, Viber and many more.
By using business systems that are already in place (Zendesk®, other CRMs, ERPs or even proprietary software), agents can send messages (notifications in the Facebook universe) and make follow ups beyond the 24h time frame (also considered a notification by Facebook) in a variety of instant messaging apps, as well as websites, mobile apps, email, SMS, RCS, and even AI voice assistants like Amazon Alexa or Google Assistant.
The interactive and conversational experiences customers have with their brands via Web, iOS or Android are designed through native SDKs and unified APIs. No matter the channel, Sunshine Conversations lets end users browse products, book reservations, and make payments on the same interface from which they started the interaction.
This evolution from the traditional flat Chat experience into a rich and outbound messaging one is also reinforced by the integration of bots that are configured or built once, and then deployed on every channel.
Contact us to determine how to incorporate varied and interactive messaging into your Support and Sales operations in combination with Zendesk® or other enterprise software, so your conversations are more effective and automated through your customers’ preferred instant messaging apps, your company’s mobile application and web site, and other communication channels.
Contact us for more information.
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Customer Experience Leader